Research
The project tries to address the negative aspects that people usually associate with periods, even though it is a part of every woman's life.
A lot of men feel ashamed of buying period products for their loved ones, even though it could help them to take care of them
After researching the brand I found out the company has a period tracking website.
I though it would be a great idea to advertise this calendar for men, who could know when their loved ones need their help
Concept and Sketches
Designing
Editing the logo, I brought back the iconic Dove, and decided to use it a key visual in my designs
Using the sketch, I edited the photos and designed the final posters. I designed each poster to tell a story of a person who uses the app, buys period products and comforts their loved one